Is Network Marketing One Of Those Pyramid Things?

Is Network Marketing One Of Those Pyramid Things?

It never ceases to amaze me especially here in New Zealand when you mention that you are a Network Marketer the inevitable next question is “is network marketing one of those pyramid things?”.

Is Network Marketing One Of Those Pyramid Things?When you ask what their interpretation of a “pyramid thing” is they can’t tell you.

All businesses have a pyramid structure with the CEO at the top then senior management, middle management then the workers.

Based on that you could say network marketing is an upside down pyramid because with hard work there is nothing stopping the workers at the bottom rising to the top.

WHAT EXACTLY IS A PYRAMID SCHEME?

A pyramid scheme is essentially an investment scheme where each new participant pays into the system monies that are paid out to those who joined the scheme earlier.

In order to “get their money back,” the new participant must recruit new money into the system. Since everyone wants to get their money back, everyone keeps recruiting new money.

Like all schemes fueled by empty promises, hype, and greed, the shine eventually wears off and they go “out of momentum.” And when they do, the last people standing without enough recent new money end up losing theirs.

WHAT IS NETWORK MARKETING

First up Network Marketing is NOT a Pyramid scheme. If it it please let the likes of Warren Buffet, Richard Branson and Donald Trump know as they have all used this distribution model in the past.

Network Marketing is the distribution of products and services through a network of independent representatives. Each representative is responsible to retail and sell a small amount of product and then recruit others to do the same. Sales volume is generated through a lot of people each buying and selling a small amount of product.

Commissions are paid based on training new distributors and the consumption of products and services in the network. A company offering a product or service can eliminate the need for expensive advertising campaigns by deploying a network of individuals “who get paid for sharing products and services they love with others through word of mouth (social media marketing)

An individual seeking an income opportunity can generate an unlimited stream of commissions, through repeat business and sales within his or her growing organisation.

TRADITIONAL SALES VS NETWORK MARKETING

Is Network Marketing One Of Those Pyramid Things?Traditionally if a company had a business plan of selling 1 Million dollars of product per month they might hire 100 full time sales representatives and give them each a territory and a sales quota of $10,000 per month. They would be monitored and if they didn’t perform they would be replaced with someone who hopefully could.

With the Network Marketing Model instead of hiring expensive full time sales people the company would rely on word of mouth advertising. They provide incentives to satisfied customers most of whom don’t like to sell, but are happy to tell others about the products they use themselves.. These customers are not full time or part time employees, they are some time, independent volunteers with no quotas and no protected territories. They “network” when they feel like it

Network marketing is not about personally selling a lot of product although some Distributors do. It is about using and recommending the product and getting paid to do so.

Some see the unlimited business potential and are attracted to the passive income element and go on to set up a substantial profitable business by recruiting many  distributors and building a global organisation.

Robert Kiyosaki’s Take On Network Marketing

Robert T. Kiyosaki is best known as the author of Rich Dad Poor Dad. This is the #1 personal finance book of all time, which has challenged and changed the way tens of millions of people around the world think about money.

His book title holds four of the top ten spots on Nielsen Bookscan List’s Lift-to-Date Sales from 2001-2008 alone. In addition, Robert has been featured on shows such as Larry King Live, Oprah, The Doctors, Bloomberg International Television and CNN.

Educational Entrepreneur, founder of the financial education-based Rich Dad Company and author of New York Times Bestsellers: Rich Dad Poor Dad, Conspiracy of the Rich: The 8 New Rules of Money, and Unfair Advantage

Free Viewing “Rise Of The Entrepreneur” Documentary

So you can learn more about the Network  Marketing Industry we would like to give you full free access to the documentary “Rise Of The Entrepreneur”

Rise of the Entrepreneur gathers today’s best experts and thought leaders like Robert Kiyosaki to forever change how you view work and wealth. For a very limited time, you can watch this movie for FREE

Click HERE to access

Thanks to the following for the inspiration to put pen to paper to dispel some of the myths around this amazing profession of ours called Network Marketing .

  • The Four Year Career:  RICHARD BLISS BROOKE
  • Beach Money: JORDAN ADLER
  • GO Pro: ERIC WORRE

You can access their inspirational books and buy direct from their website Here

 

Network Marketing In New Zealand

The Direct Selling Association of New Zealand  in their 2015 statistics report that there is only 101187 Distributors, Agents or salespeople  involved in direct sales including Network Marketing in New Zealand.

Unlike the rest of the world Network Marketing in New Zealand has never gained the recognition the industry deserves mainly due to the unfounded perception of a pyramid type scheme operation and a true lack of understanding of how the network marketing business model works.

This contrasts with the rest of the world (including Australia) which shows Global Direct Selling sales continuing a healthy yearly growth trend with over a TRILLION dollars in sales since 2009.

Global Direct Selling Sales

network marketing in new zealand

Global Direct Selling sales continue a healthy yearly growth trend with over a TRILLION dollars in sales since 2009.

  • 2015: $183.7 Billion
  • 2014: $182 Billion
  • 2013: $178 Billion
  • 2012: $167 Billion
  • 2011: $158 Billion
  • 2010: $132 Billion
  • 2009: $117 Billion

Global Direct Selling Numbers By Region. 

network marketing in new zealand

  • Asia/Pacific: $84 Billion
  • North America: $37.7 Billion
  • South & Central America: $25 Billion
  • Western Europe: $29.5 Billion
  • Central & Eastern Europe: $5.9 Billion
  • Africa & Middle East: $1.3 Billion

Global Direct Selling Participants

network marketing in new zealand

The number of Direct Selling participants globally continues to grow!

  • 2015: 103 million participants
  • 2014: 100 million participants
  • 2013: 96 million participants
  • 2012: 90 million participants
  • 2011: 85 million participants
  • 2010: 87 million participants
  • 2009: 74 million participants

For the Network Marketing Profession to take off  in New Zealand a concentrated education program is required to dispel the myths about this amazing industry called Network Marketing.

Where else can you start your own business for under a $1,000, learn as you go and build your business  around your own time schedule Part or Full Time. No stock or Inventory to hold but delivered on your behalf whilst you use technology (social media) to run your business from the comfort of your own home.

Network Marketing provides the last bastion of hope for the average person, entrepreneur who wants more out of life for themselves and their family.

Before you discount this profession as a pyramid scheme you owe it to yourselves to get the facts, complete your own due diligence and make an informed decision.

 

Des Morgan

Network Marketing Professional

Home Business Coach

Author: Profiles On Success

Facebook: Passion Filled Career

 

 

 

 

The Power Of Network Marketing

The Power Of Network Marketing

If you are completing your own due diligence on the Network Marketing Profession then you need to watch this video. This will give you a better understanding of the power of Network Marketing.

On the 15th August 2015 Eric Worre – Network Marketing PRO interviewed Tony Robbins and found out why he endorses Network Marketing as a profession.

This was recorded as a lead up to the Go Pro Recruiting Mastery event that was held on Dec. 1-4, 2016 at the Las Vegas Convention Center in Las Vegas.
I had the privilege to hear Tony Robbin’s speak at this event which was the largest generic training event for people in network marketing, with over 20,000 people in attendance.
the power of network marketingTony is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. A recognised authority on the psychology of leadership, negotiations and organisational turnaround, he has served as an advisor to leaders around the world for more than 38 years.
Author of five internationally bestselling books, including the recent New York Times #1 best-seller MONEY: MASTER THE GAME, Tony has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.
So you can learn more about the Network  Marketing Industry I would like to give you full free access to the documentary”Rise Of The Entrepreneur”
This 50 minute documentary gathers today’s best experts and thought leaders to forever change how you view Network Marketing, work and wealth.

Click HERE to access

If you want free world class training on everything related to the great profession of network marketing, visit Eric Worre at networkmarketingpro.com and enter your name and email for his newsletter list.

Why Sir Richard Branson Is A Believer In Network Marketing

Network Marketing expert Eric Worre interviews the iconic Sir Richard Branson and find out why Sir Richard Branson Is A Believer In Network Marketing

Currently in the network marketing community there’s about a hundred million people are around the world that are engaged in this profession with approximately 200 billion dollars a year in revenue
While network marketing is in it’s infancy in NZ as a viable Part or Full time home business opportunity –  The Network Marketing profession is in full momentum and growing and expanding worldwide as home based entrepreneurs are looking for a better life for themselves and their families.
This video was Published on 29 Aug 2016 by Network Marketing expert Eric Worre of Network Marketing Pro and was designed as a lead up to the Go Pro Recruiting Mastery event that was held on Dec. 1-4, 2016 at the Las Vegas Convention Center in Las Vegas.
I had the privilege to hear Sir Richard Branson speak at this event which was the largest generic training event for people in network marketing, with over 20,000 people in attendance.
As you will hear in this video Richard is a great believer in Network Marketing and is summed up nicely when he said
Why Sir Richard Branson Is A Believer In Network Marketing“I think all the future jobs in the next 20 or 30 years will will be created by network marketing entrepreneurs and other other entrepreneurs around the world  starting off from scratch or starting up very small and making a real difference in the world”
So you can learn more about the Network  Marketing Industry we would like to give you full free access to the documentary”Rise Of The Entrepreneur”
This 50 minute documentary gathers today’s best experts and thought leaders to forever change how you view Network Marketing, work and wealth.

Click HERE to access

 

The Perfect NZ Home Business

New Zealand Home Business

Time to stop pretending to build a Network Marketing business here in New Zealand. It’s time to Go Pro.

nz home business

World wide Network Marketing has become accepted as a legitimate business opportunity with business icons such as Richard Branson, Tony Robins, Donald Trump and Robert Kiyosaki author of best selling book “Rich Dad Poor Dad” endorsing the Network Marketing Industry.

Unfortunately New Zealanders have been slow to recognise network marketing as a viable business opportunity with only an estimated 101187 NZ Distributors which includes all direct sales participants (source Direct Selling Association of New Zealand)

Over the next 12 months it is my mission to provide the facts, the good the bad and the ugly about this amazing profession so that you can complete your own due diligence and make an informed decision as to the merits of this amazing profession and how it could provide you with the financial and time freedom most of us crave

What is Network Marketing, exactly?

Network Marketing is a business model that relies on a distribution network to build the business. Network Marketing business structures are Multilevel Marketing in nature, as the payouts occur on many different levels. You might hear the terms Person-To-Person Marketing or One-on-One marketing, which are just other ways of describing Network Marketing. Basically, network marketing involves the direct selling of merchandise or services. Some popular Network Marketing businesses you most likely have heard of include; Avon, Mary Kay Cosmetics, Amway and Herbalife Ltd.

Network Marketing distributes goods and services through distributors, which may include hundreds, thousands and even hundreds of thousands of distributions networks. Distributors may buy products from the company for pennies on the dollar, and then sell the products, or they may simply sell the goods and/or services for the company and receive a commission on the sales.

For more information on the Ins and Outs of Network Marketing click HERE to read an interesting article in The Huffington Post published 16/9/2016

Why You Must Never Quit

In this week’s Top Leader Interview, Eric Worre -Network Marketing PRO catches up with John Sachtouras, a Greek immigrant who worked up from nothing to being a millionaire after being involved in Network Marketing for 27 years. But don’t think that he became a millionaire overnight. It took several years for him to find his success.

John worked in the touring travel business in Greece with his family. After Greece’s economics became unstable due to terrorists and he lost his father, John made the decision to immigrate to America with the single dream of becoming a millionaire. Determined to do whatever it took to achieve his dream, he worked for several years as a waiter. Such a job didn’t discourage him because it was a way to make a living until he found the solution to becoming a millionaire.

That solution came in 1988 when he was invited by a customer to a Network Marketing event. At first, John didn’t understand it. Network Marketing seemed to be for people who were broke, and he wasn’t broke. But then he heard this quote from John Rockefeller: “I would rather earn 1% of the efforts of 100 people, rather than 100% of my own effort.” That idea clicked for John, and that day he decided to do whatever it took to become a millionaire in the Network Marketing profession.

He loved that Network Marketing was all about serving other people and helping them succeed. Coming from the tourism travel industry, John knew how to serve people and that desire was embedded in him. And so, Network Marketing appealed to him in that way.

Despite John’s determination and passion, he did not succeed in Network Marketing right away. It took him 20 years to start making 6 figures a year. In his first 20 years, he made a total of a little over a half a million, and in the past 7 years, he has made millions.

He worked at 16 different companies before he finally found the one that worked best for him. John was never discouraged, though. He viewed all of those years as a learning process. He was getting education, accumulating experience, and getting prepared. He believed in the system and the process. He watched other successful people and knew they weren’t different or more special than him. They simply knew something he did not, and so he worked for 20 years to discover what it was.

What helped John find success was when he found an amazing mentor and company. For the first time, he surrendered himself completely, his ego, his pride, his education, and his education. He told his mentor, he was going to go stupid and follow instructions no matter what. He became a super student, and his ability to follow instructions, pay attention, and take massive action led him to his success

John leaves with the advice to not push new recruits into your beliefs and mindset. You have to start where they are; discover what they want and need and then build from there. Also, discover exactly what it is you want that makes you happy. Determine that whoever you are, you are very unique, and you have the power to make a change in your life. Don’t allow the circumstance of today stop you from who you can become later on. Keep moving. John believes in you. Believe in yourself.

Did you like this episode? Be sure to subscribe to the next one and tell a friend about Eric Worre. If you want free world class training on everything related to the great profession of network marketing, visit Eric at networkmarketingpro.com and enter your name and email for his newsletter list.

Four Year Career

the four year careerRecently, I renewed my flight medical certificate, which requires a thorough physical every two years. Angelo, the attending physician, reminded me of something about the average lifespan of an American:

We used to live to be about 65; now it’s about 75. Angelo mentioned that he thought our generous government set up, Social Security and Medicaid, kicked in when we reach our early sixties, knowing most of us would not be around to collect.

Makes sense to me. I got to thinking about how much it costs for us to survive – not to mention really live – those extra ten years. It could be between $500,000 and $1 million. That is a lot of money/assets to acquire, especially if you don’t know whether you are going to need it.

The traditional 40-year career does not exist anymore. The average person today will change jobs more than seven times in their working career, many of them changing whole careers several times.

The idea of working for 40 years to retire on one-third of what was not even enough for the 40 years just does not make sense. Yet it is still the ruling paradigm.

Challenging this 40-year career model is The Four Year Career®. The trademarked concept is simple: Choose an income-producing occupation that allows you to not only earn income for the now, but more importantly stacks up income for the future. Build something while you earn that keeps on earning.

It is called Asset Income or Royalty Income and the wealthiest people in the world have been focusing on it for hundreds of years. Inventors do it. Songwriters do it. Movie producers do it. Actors now do it. Authors do it. Commercial real estate developers do it. And, Network Marketers do it.

Build something that will keep on churning out the income, whether you are there managing it or not. This creates financial freedom, a concept that is not well known, explored or enjoyed by most people.

What does it take to do it in the movies, or publishing or real estate? For the most part, I don’t know. There are experts to guide you if that is your inclination.

I do know what it takes in Network Marketing. Is it easy? No. Do you need lots of money or education? No. Do you need some time, lots of self-motivation and a great company to stand behind you? Yes. Can you do it? Yes.

Financial freedom means different things to different people. It depends on one’s appetite. Some people can be free on $1,000 a month, while others need $2,000 or $3,000 per month.

Still others desire ten times that much. Regardless of what the amount is for you, think about what your life could be like (or if you prefer, what it could have been like) had you not had to work most of it.

Think of the interests you could have explored. Think of the places you could have gone. Think of the time you could have invested in your relationship with your children in their street-smart education. Think of the fun you could have had. Think of the things you could have created: writings, paintings, buildings and gardens. It’s not too late to think in the present tense.

I think about the quality of life that most of us live now. We have good lives. We get to experience, for the most part, a fair amount of what life has to offer. But what could we do? What could we build? What could we create and contribute if “earning a living” were not the mandatory daily grind? What if we had our basic finances handled by age 25 or 30? What quality of life could we enjoy?

I am not suggesting that money is the most important thing in life. It is just that we spend most of our time earning a living, so we must place a pretty high value on what it provides. Just think of the time you could free up and what you could do with it that is more important than money.

It seems that maybe, when it comes to quality of life, we could turn our own society upside down and inside out by pioneering the paradigm of The Four Year Career®. Dive into a royalty income opportunity you enjoy and do it passionately and powerfully enough to get yourself set up for the rest of your life. You can always continue that career for as long as it suits you; or you can launch another without sacrificing income.

With financial freedom your dreams can come true – even if you live to be 120. Imagine living twice as long as your forefathers/mothers, with ten times the quality of life. I think that adds up to 20 lifetimes. Financial Freedom. The Fountain of Youth.

To learn more about generating your own financial freedom, check out Richards book The Four Year Career, that shows how an Asset Income can be worth millions in Asset Value.

Plan B For Baby Boomers

plan b for Baby Boomers
Plan B For Baby Boomers

Would You Join A Multi-Level Marketing Company For Retirement Income?

Plan B For Baby Boomers

At some point in your life you’ve been pitched a multi-level marketing (MLM), direct selling, or network marketing business opportunity.  While the pitch varies from company to company, it basically promises a chance to ditch your 9-5 work schedule, be your own boss, and make lots of money while making new friends in the process.

It all sounds good on paper, yet there is a seemingly endless debate over whether these companies and programs are legitimate business opportunities or not, so I dug in and got the real scoop.  As a result, I believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to America’s current retirement savings crisis.

Initially, that may sound like a bold statement, but it’s not if you understand retirement the way I do.  The reality is, making a successful transition into retirement has more to do with psychology than with money… and the same may hold true for multi-level and network marketing.

Don’t get me wrong, money has a role in retirement, but it’s not the primary one every one gives it.  Combine that concept with eye-opening statistics like AARP’s estimate that half of all baby boomers (76 million) are interested in starting a business and the makings of a massive trend are in place.

As far as the retirement saving crisis is concerned, more and more people are coming to terms with the fact that they probably aren’t going to be able to save enough money to just sit around and slowly deplete their nest egg from age 62 to 100.  With the average 50 year-old estimated to have less than $50,000 in retirement savings, there is an obvious need to find alternative ways to either save more or generate supplemental income starting now, and continuing throughout retirement.  Moving beyond just the dollars and cents, boomers are growing tired of feeling guilty or bad about their past savings habits and are interested in moving towards possible solutions.

Another growing reality that could benefit MLM and related businesses is the increasing number of baby boomers who are disenchanted with their current careers.  They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds.  They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better… to have a positive effect on others… and working in retirement.  Facets of life that can be fulfilled with specific types of products and service available through some MLM or Direct selling opportunities.

MLM and direct selling programs also offer very low barriers into entrepreneurship, often providing training, support, and ample encouragement along the way.  As retirees begin to realize they need activities that keep them busy, relevant, in good health, and connected to others, the time, energy and cost to participate in these kinds of companies make them very appealing to large segments of the population caught up in these dynamics.

This is not a ringing endorsement for the entire industry.  Like any investment of time, money, and energy, people need to be aware of what they are getting into and do their homework.  That’s the primary reasons I began researching the topic by reaching out to regular everyday people involved in these types of businesses and who were willing to skip the hype and offer a transparent view of the programs and give their opinions as to whether this can be a realistic source of retirement income.

I initially spoke to a retired friend who said she joined a health and beauty direct selling company as a means of meeting new people. She had recently remarried and moved to a new location, so she combined the practice of meeting new people with making extra money.  After almost a decade in the business, she’s built a small niche business with family and friends despite switching to from one company to another competitor after three years.

She admits she doesn’t attend all of the company’s local meetings and goal-setting sessions because she’s not interested in becoming a top producer.  She just likes to use the business activity to keep busy (particularly in the winter) and use the extra money she earns to travel and spoil the grand kids.

Having studied the psychology and behavior of boomers, this example represents a major shift in my thinking about the industry.  I no longer perceive these types of opportunities as money-making pyramid schemes.  Instead, I now see it as a way to enhance many of the personal aspects of retirement that are rarely discussed let alone planned for, with the added benefit of supplementing other popular retirement income sources such as pension and social security.

Daria M. Brezinski Ph.D, a practicing psychologist and former marketing director for a multi-level marketing magazine, echoes these sentiments.  “Many people don’t realize that multi-level marketing companies are successful because they help people satisfy a number of important human needs, including feeling significant, having connections, learning something new, and making a difference.  I have heard people in network marketing say again and again, ‘I’m doing this because I’m meeting amazing people … making so many connections … and I feel so good about myself.’”

Dr. Brezinski’s point is well taken and easy to see practiced by popular network marketing companies.  Many MLM and NM companies tout a three-to-five year plan to attain freedom and wealth, yet many of the people running company meetings have been in the business for five or ten years and still haven’t left their full-time job or landed on easy street.  “As it turns out,” Dr. Brezinski notes, “when other human needs are being met, the members and consultants don’t focus solely on the financial aspects.”

Continuing my interviews, I challenged three others who are in the business to be straightforward, and prove to me that the process really works.  What I found was good, consistent business advice applicable to any new business.

Lorene Hochstetler, from Ohio, recommends keeping your current job while slowly making the transition into MLM.  She’s been able to replace her full-time income but explains, “It didn’t happen overnight, and I still work every day.  I am very disciplined with my business and wake up every day knowing what I have to do in order to succeed at this.  You have to treat it like a business and be willing to follow advice from others who have made it.”

Tracy Willard of California began her MLM career out of necessity.  “Prior to getting involved in my business, I told my friends to never let me join one of those things… but when our family was hit by the mortgage crisis I had to do something different.”  She started her business with the intention some retirees may also find themselves.  “I started with the idea that I just needed to make my month easier.  My company helped me figure out what I needed to do in order to make an extra $500 per month.”

She reiterated a common theme I heard throughout the interviews.  “If you treat it like a hobby it won’t pay you like a business.”  She also acknowledged that, in spite of her success, she doesn’t sit around eating bonbons every day waiting for residual checks to hit the mailbox.  “That’s a common misconception,” she said.  “I work hard at my business every day, although it doesn’t always feel like work.  Similar to other entrepreneurs who profit from their passion, she says “It’s rewarding because I found a product that has made in difference in how I look and feel… and I love selling it and helping other people start a business.”

Staci Cahill runs her Washington MLM company in a way many people can appreciate.  She keeps her personal life separate from her business life by avoiding home parties, offering instead workshops that educate prospects on the products she offers.  “I didn’t want to be that person others hid from because they thought I was going to ask them to host a party.  I like to keep my business life and personal life separate.”

When I asked her if she was successful at her craft, she pointed out an MLM approach different from what many might expect.  “Yes, I am very successful given what I wanted to get out of it.  I’m a single mother who used to work 50 hours per week outside the home.  Now I’ve cut it to 20 hours, which is a major upgrade for me and my family.”

As a five-year veteran of MLM, she attributes her success to the fact that, “I switched companies a few years ago once I realized that pots and pans don’t change people lives.  The products I now offer has changed my life and that of others… and I find a lot of value in waking up and going to bed knowing that.”

The interviews and psychological connections lead me to conclude that MLM and NM companies, along with other small businesses opportunities, are important considerations for anyone entering retirement.  In fact, I believe the concept of starting a business for retirement income will become one of the most significant trends impacting retirement in the 21st century.  But it has to start with redefining entrepreneurship and framing it into a retirement lifestyle.  That means helping people find ways to turn a passion, hobby, or personal desire into extra money in their pocket… not to mention helping people see the importance of  planning for the non-financial aspects of retirement such as replacing a work identity, staying relevant and connected, as well as keeping mentally and physically fit.

Something multi-level marketing as well as network marketing companies are poised to capitalize on.  As a result, the industry could soon experience larger than life growth, spurred by baby boomers looking to adjust their retirement feelings and plans.  Whether you’re interested in starting your own business for retirement income or helping others explore this entrepreneurial path, download our free guide:  How To Start a Business For Retirement Income here

Contributor

Robert Laura

I am a retirement activist. I’m a social worker turned financial planner who uses both skill sets to help folks prepare for the mental, social, and physical, as well as the financial aspects of retirement. I’ve written a book, The Naked Retirement, run a website and webinars through the RetirementProject.org, and help investors navigate the rocky waters of Wall Street as a fee-based registered investment advisor, at SYNERGOS Financial Group.

We Are Not Direct Selling and We Are Not MLM

In this week’s video, Eric Worre – Network Marketing PRO answers the ultimate question: what do we call what we do? Some call it Direct Selling or Multi-Level Marketing (MLM). And some call it Network Marketing. Right now, we are confusing the world. The only way we can tell people what we do is by naming a certain company. “We’re like that company,” we say. We need to have a standard that describes the channel of distribution we represent.

So, what do we actually do? Ultimately, we sell products to consumers using word of mouth advertising. This is accomplished with three basic strategies. First, we personally go out and sell the products or services to consumers. Second, we build and expand a network of other distributors who do the same thing. And third, we apply leadership to that network to improve productivity of our network. That is what we do. So, how can we describe that in a term?

MLM is, in Eric’s opinion, a terrible term. All that the term describes is that you can get more than one level from network building. But it doesn’t talk about sales, leadership, or expanding the network. MLM only touches on one little aspect of the compensation plan. Direct Selling is also, in Eric’s opinion, a terrible term. It still only describes one piece of what we do. Yes, we take products and sell them directly to consumers, but so does the kid with the lemonade stand. Most of the world is involved in Direct Selling to some extent.

The best description is Network Marketing. Network Marketing perfectly covers how we are in the business of marketing products and services through a network of ever expanding and increasingly productive distributors using word of mouth advertising.

Eric realizes that this might be controversial, and some people might run away from defining us as Network Marketers. But we need to be proud of what we do and provide. Our entire profession and all of the companies represented in it need to say “Yes, I’m a part of Network Marketing. Yes, I’m proud of it, and for the average person with entrepreneurial dreams it is a better way.” The faster that happens, the faster the entire profession gets standardized around the world and we stop attacking each other by trying to differentiate what we are. We need to be proud to be Network Marketers. Proud of who we are and the quality of the products and services we provide.

So, spread the word. We are Network Marketers. Tell your friends and family, your company, your contacts, everyone. With shoulders back and chins up, let’s go tell the world that we have a better way.

Did you like this episode? Be sure to subscribe to the next one and tell a friend about Eric Worre. If you want free world class training on everything related to the great profession of network marketing, visit Eric at networkmarketingpro.com and enter your name and email for his newsletter list.

Eric Worre Interviews Sir Richard Branson on Network Marketing

Network Marketing expert Eric Worre interviews the iconic Sir Richard Branson… very powerful interview that empowers and edifies the Network Marketing profession

Did you like this episode? Be sure to subscribe to the next one and tell a friend about Eric Worre. If you want free world class training on everything related to the great profession of network marketing, visit Eric at networkmarketingpro.com and enter your name and email for his newsletter list.